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Discover your favourite western brands all in one place here at Titley’s.
All orders placed before 11AM AEST are dispatched the same day.
Serratelli hats represent the pinnacle of Italian craftsmanship, honouring classic western style with added durability. Made from top-grade fur felt, they deliver comfort and toughness that many cowboys and cowgirls around the world appreciate. Our online Western hat collection at W. Titley & Co brings these quality hats to New Zealand. With various styles and shapes, we have a Serratelli hat for every occasion, from long days working outdoors to upscale events.
The Serratelli family has been making hats since 1878; nearly 150 years of experience has been passed down through five generations. It all started when Pio Serratelli came to America from Italy, bringing traditional hatmaking skills with him. He and his son opened P. Serratelli's Sons and quickly became known for exceptional hat quality.
Today, over 50 skilled workers handcraft Serratelli hats in the Newark, New Jersey, workshop. They still use many of the same techniques that made the brand's reputation, combined with modern innovations.
Each hat starts with a careful selection of rabbit and beaver fur felt. The company uses only the finest materials to ensure excellent performance. The felt body is then blocked and shaped by hand, which is why there are no two identical hats in the range.
Every Serratelli hat is beautifully crafted with individual attention.
Workers hand-bevel and smooth the brim until it feels soft to touch and meticulously check and adjust every detail of the hat's shape. Before any Serratelli hat leaves the workshop, it goes through strict quality checks, which include inspections of the stitching, shape, and finish. A final steaming gives the hat its polished look.
Serratelli hats are available in various felt grades, each offering distinct qualities. The X rating indicates the proportion of beaver to rabbit fur, so the higher the number, the more beaver fur included, which makes the felt finer and more durable.
At W. Titley & Co, you can find three options:
A proper-fitting Serratelli hat sits about one finger's width above your ears and eyebrows. To determine your size, measure the circumference of your head at its widest point (across your mid-forehead, above the ears), and then compare this measurement to a sizing chart.
If you're between sizes, go with the larger one. A well-fitted hat feels snug without being tight. It shouldn't slip around or create pressure points during all-day wear. If you're unsure of the size, feel free to contact our team; we’re here to help.
A quality Serratelli hat lasts for years but will require basic care to maintain its overall appearance. To prevent the brim from warping, keep your hat upside down on its crown when it's not being worn. You can find a proper hatbox in our range of hat accessories.
If your hat gets wet, shake off excess water and flip down the leather sweatband so it can dry too. Let everything air dry naturally, as using heat may cause the felt to shrink and warp.
Remember to brush your hat regularly to keep it looking good and prevent dirt from setting in. Use a soft hat brush, starting at the front top of the crown, and brush through the crease, working in a counter-clockwise direction around the crown. Then brush the top of the brim counter-clockwise and the underside clockwise.
We stock all necessary hat care accessories at Titley's, including brushes and cleaning supplies, for when you need them.
At W. Titley & Co, you'll find an extensive selection of quality fur felt hats from the best international western brands like Serratelli. Browse our online range to find the perfect hat to suit your needs and budget.
We deliver throughout New Zealand and provide premium customer service to make your shopping experience with us as enjoyable as possible.
Don't hesitate to contact us if you have questions about styles, sizing, or care – our team is happy to help.
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